Ares Line: the engineering of sitting together — from Linz to Hong Kong

Ares Line auditorium seating installed in a modern concert hall Ares Line logo

Designing one good chair is craft; designing eight hundred that keep an audience comfortable for three hours is engineering. Ares Line has practised that discipline since 1987 from Thiene, Italy — «designing comfort experiences for collective spaces»: auditoriums, theatres and congress centres, education halls, ergonomic office seating. Its references sit on three continents — the Musiktheater Linz, the East Kowloon Cultural Centre in Hong Kong — backed by a dedicated acoustic-comfort division, Fonology, and a declared guarantee of 7 years on every product.

La Mercanti brings Ares Line into lecture halls, council chambers and corporate auditoriums — where seating is infrastructure, not furniture.

FAQ

What separates collective seating from office chairs?

The brief: an auditorium seat must fold silently, survive decades of strangers, meet fire and acoustic specs, and keep row Z as comfortable as row A. It is closer to infrastructure than to furniture — which is why references like Linz and Hong Kong matter.

Does the 7-year guarantee apply across the range?

Yes — the maker declares it on all products, a rare commitment in contract seating and a useful line in any whole-life cost calculation.

How to specify seating for an auditorium

Five checks before you commit to eight hundred chairs.

Start from sightlines

Seat geometry follows the room's rake and rows, not the catalogue.

Test the fold

A silent, reliable tip-up mechanism is the seat's real engine.

Check acoustic behaviour

Empty seats should absorb like a seated audience.

Read the warranty terms

Years of declared cover reveal the maker's confidence.

Plan fixing and access

Floor fixings, aisle widths and egress rules come before aesthetics.