More partners than designers: Baldanzi & Novelli
There is a sentence about this studio that no brochure would dare invent, and it comes from one of the manufacturers that hires them: the companies who choose Adriano Baldanzi and Alessandro Novelli end up considering them partners rather than designers. Thirty years of practice explain it — a project culture built on real knowledge of available technology and of what different markets actually ask for. Tuscan by birth and by life, both graduated in Industrial Design at the ISIA in Florence, and they are counted among the best Italian names in seating and office furniture.
Count the Italian names in our catalogue and this signature turns up ten times — Bralco, DVO, Estel and Sitland, whose Spirit armchairs are theirs. La Mercanti can walk you through those pieces brand by brand: several factories, one hand, no stylistic seams between them.