41zero42 — the tiles that reached Battersea Power Station

41zero42 ceramic surfaces in a design interior

When Dutch eyewear brand Ace & Tate fitted out its London store inside Battersea Power Station, the surfaces came from a creative studio in Fiorano Modenese: 41zero42, named after its own postcode — 41042 — as a declaration of belonging to the world's ceramic district. The studio was born to look beyond ceramics and talk to interior design, and it shows: industrial elements set against craft, colour against neutrals, «maximalist decoration and minimalist atmospheres» in the same catalogue.

That catalogue now runs to 31 collections — Pixel41, the Paper41 family, Superclassica, WigWag — with credentials attached: Futura took the Best of Year 2018 award and the brand entered the ADI Design Index 2019. They call themselves storytellers — «call us storytellers, we won't be offended» — and every collection carries a narrative worth specifying. For UK projects, La Mercanti brings these surfaces into the furniture package, from sampling to coordinated supply.

FAQ

What is 41zero42 and where does the name come from?
It is the postcode of Fiorano Modenese — 41042 — spelled out: a creative studio in the heart of the world's ceramic district that chose its own coordinates as a name. Founded to look outside the ceramics field and engage with interior design, it mixes industrial and artisanal languages across 31 collections, and won Best of Year 2018 with Futura plus a place in the ADI Design Index 2019.
Can 41zero42 tiles be specified for UK commercial projects?
Yes — the brand's surfaces already work in London retail, including the Ace & Tate store at Battersea Power Station. Each collection has its own technical sheet, formats and values, so specification always starts from the datasheet of the chosen line. La Mercanti supplies 41zero42 within the wider furniture project, with samples first — their cost fully credited on order confirmation.

Specifying 41zero42 in five steps

From narrative to delivery: how to use the Fiorano storytellers' ceramics in workplace and hospitality schemes.

Choose the story
Each of the 31 collections carries one — pixels, paper, the rewritten classic. Match the narrative to the project before matching the colour.
Set the volume
Maximalist walls where people pause — reception, executive washroom — minimal fields where they work. The catalogue is built for both registers.
Check the collection sheet
Materials, formats and ratings differ line by line; specify from the datasheet of the chosen collection, never from assumptions.
Sample in real light
Order samples early and judge them on site; the sample cost is fully credited when the order is confirmed.
Coordinate the package
La Mercanti integrates the ceramics with the furniture supply — quantities from the floor plan, timings confirmed in writing at order stage.