Far from the coldness of minimalism: Angelettiruzza Design and the case for soft, pure forms

Simplicity is not the same thing as minimalism, and Angelettiruzza Design draws the line in its own words. Silvana Angeletti and Daniele Ruzza place themselves “far from the coldness of minimalism”; what they look for instead is simplicity and authenticity, in forms they describe as expressive, soft and pure. Partners in life as well as in work, the two trained in industrial design at ISIA in Rome and then settled in Rieti, well away from the design capitals. They want an object to have a soul and to relate to rooms and to whoever lives in them. The proof is domestic: Zazà, the coffee maker Guzzini put into production in 1994, has not left the catalogue since.

That outlook has since crossed furniture, lighting and the bathroom, for Poltrona Frau, Oluce and Flaminia among others; Bands, a mirror for Tonelli, won the 2020 Wallpaper Design Award. For Fantini they designed Mint, the tap collection through which their work reaches La Mercanti. Fiam and Sitland appear on their client list too. A bathroom that wants warmth without ornament has, in that tap, somewhere to begin.